A brief introduction to mapping is provided by Dr. Ernst Niebur here.
For the bottom-up approach, Cristof Koch and Shimon Ullman proposed that different visual features contribute to the stimulus, such as color, intensity, orientation, and movement. The saliency map integrates this information into one global measure, essentially a topographical map. Then the most 'salient' features of the image correspond to the global maximum of this topographical map. (From my reading, the most popular method to accomplish this is a variation of the Gradient Ascent Optimization method, which follows the positive gradient to a local maximum). In the bottom approach, these regions of greatest salience are then considered in sequential order, whereas top-down would override the most salient regions in favor of more relevant areas.
Examples of a saliency map:


A brief paper that outlines a method of creating and using Saliency Maps: A Model of Saliency-Based Visual Attention for Rapid Scene Analysis. Itti, Koch, and Niebur
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